Where this number is wrong.

The sum is bid divided by clicks. That is the whole calculation. We scrape the public board every fifteen minutes, store what changed, and divide.

The flaw, stated plainly

Clicks are cumulative from the moment a listing first appeared. Bids are not. A bid is whatever the listing is paying right now. So a listing that sat cheap at the top for a day and then got outbid into an expensive war shows a flattering number, because it is being credited with clicks it earned at a price it no longer pays.

This cuts hardest at the bottom of the board. A listing bidding $2 today with four hundred clicks banked from when the board was small and it was near the top will show a cost per click of almost nothing. That is arithmetic, not efficiency.

It is the first objection anyone serious will raise, so here it is before they raise it. We would rather be honest about the number than defend it.

Where it is fair

Near the top of the board the two move together, because those listings have been bidding seriously the whole time. Comparing listings inside the top hundred is the comparison worth making, and it is the one this site leads with.

The audience problem

Everyone on that board is buying the same audience, and it is roughly ninety five percent founders selling things to other founders. A compliance tool at a dollar a click is buying exactly the right people. A consumer app at the same price is buying almost none of them. Same board, same number, opposite verdicts. We show the raw number because it is the honest one, not because it is the whole story.

Who gets a verdict

Companies get a verdict. People do not. If a listing is somebody’s personal handle rather than a product, we show the number and stop. The same goes for gambling, cash advance, addiction and recovery, and anything medical. Those get the number and no punchline.

The jokes are aimed at arithmetic, never at anyone’s product, revenue, or judgement.

Benchmarks

The comparison prices are rough public averages: about $0.50 for X, $1 for Reddit, $5 for Google Search in B2B, $8 for LinkedIn. Your real numbers will differ. They are a yardstick, not a quote.

Credit

Every number here came from outbid.lol, built by Jonathan Wilke. He built something a million people wanted to look at in forty hours. We ran a division on top of it. If he wants this down, it comes down.